Wal Mart--green goad or greenwasher?

The CEO of Walmart has been invited to NYC to receive congrats from American bigwigs.

Reuters reports

Hollywood executives and media figures are set to give a green thumbs-up Monday evening to Wal-Mart Stores Inc. Chief Executive Lee Scott, with an award for his commitment to the environment, despite the consistent criticism aimed at his company's record.

With a special concert from Adult Contemporary fav the Eagles, the Weinstein Brothers of Hollywoodland and their assorted Manhattan counterparts are rewarding Lee Scott for making sustainability a "key corporate theme."

So how should the treehugger community interpret this overture from one of the world's largest corporations and biggest private employer in the United States?

With cautious cajolery or conniption?

This Wal Mart eco-strategy has received a lot of press. So stay tuned and leave your mind open...for now.