Media Coverage
To a certain extent, our prayers have been answered. At ELS we inundate ourselves with news on all things green from niche media channels around the globe, and are attuned to the how rapidly these information sources have grown recently. So we sometimes get confused as to how prevalent this info is in the mainstream press.
Well this announcement makes it rather obvious. The extent to which a greener consciousness can be didactically illuminated in a sitcom remains to be seen, and we are optimistic that the portrayal won't be too "greenwashed." However, this has got to be good news, right? Let's just hope this isn't a string of puff pieces, but rather a serious look into changes that are happening and what individuals and companies can to do make a difference.
Labels: media, sustainability, Values