Media Coverage

To a certain extent, our prayers have been answered. At ELS we inundate ourselves with news on all things green from niche media channels around the globe, and are attuned to the how rapidly these information sources have grown recently. So we sometimes get confused as to how prevalent this info is in the mainstream press.

Well this announcement makes it rather obvious. The extent to which a greener consciousness can be didactically illuminated in a sitcom remains to be seen, and we are optimistic that the portrayal won't be too "greenwashed." However, this has got to be good news, right? Let's just hope this isn't a string of puff pieces, but rather a serious look into changes that are happening and what individuals and companies can to do make a difference.

Sustainability

In picking up our local NYC GreenMap the other day, I came across a succinct definition of sustainability, one that nicely articulates some of our principal values:

Sustainability - a balance of environmental integrity, social equity and economic vitality

Here's our take:
- Environmental Integrity: The "leave this campsite cleaner than the way you found it" mentality
- Social Equity: Great synergy can be found in fostering and embracing diversity
- Economic Vitality: This is capitalism. That which does not break even, does not last.

An espousal of these concepts gets to our core. We wish you a sustainable weekend.